AI that gives you
your hours back.
In 30 days.
Most teams have already tried AI and almost nothing changed — the work stayed fragmented and nobody owned it after the pilot. We find the systems worth building, build them, and measure the result against the baseline we set in week one.
Two weeks to a plan · Thirty days to working systems
Conversations with the people building AI
The Advisory Practice
The pilot worked.
Now what?
Most teams have run an AI experiment. A few have run three. Almost none have shipped something that survived long enough to matter — because the hard part is never the demo.
Where teams get stuck
No clear owner after the pilot
The vendor built it. The consultant left. Now it lives in a Notion doc and nobody's sure who maintains it.
Fragmented, costly workflows
Your team is doing in 4 steps what should take one. The repetitive work is expensive, error-prone, and no AI tool you've tried fits it neatly.
Tool sprawl, no system
You have ChatGPT, Make, Zapier, and three browser extensions. None talk to each other. You're buying outputs, not building capability.
Our promise
"We identify the systems worth building, implement them, support adoption, and measure the result. You own the work. We stay until it sticks."
Josh Rosenthal
Founder, Edge of AI
Client Work
Proof, not
promises.
A few of the systems we've built. We keep client names private — we'll share specifics and references on a call.
We instrumented every outreach channel to find what actually converts, then built the growth engine from scratch — a documented investor pipeline exceeding $1M and a vetted affiliate network of 70+ partners, each qualified against defined criteria.
AI-run outreach and partner generation delivered 22 sponsors and 25 media partners in a single year, beating the prior year's revenue goal and turning a one-off event into a repeatable long-term partnership model.
We stood up a business-development function from nothing: defined the ICP, built the outreach system, and delivered 54 defensible qualified leads with 288 documented exclusions — and closed a pilot in the first two weeks.
A 22-person firm's new-client onboarding spanned 12 manual steps, three team handoffs, two spreadsheets, and a Slack coordination channel. We collapsed it to a single trigger: one submission, automated routing, and a documented audit trail every time.
A sustained 18-month engagement inside one of the most selective law firms in the country, advising on AI capability identification, vendor evaluation, and adoption strategy across practice groups.
We've done this across law firms, events, robotics, Web3 and creator businesses. Want the ones closest to your situation?
Request the full case-study set →And we run this on ourselves — an AI teammate with real memory has operated our own outreach for months.
The Engagement Path
Clear scope.
Defensible pricing.
01
Start here
Edge Audit
Fully credited toward your Build — the diagnosis pays for itself the moment you move forward.
A structured discovery that surfaces exactly where AI can help — and what to ignore. Before you spend serious money on a build, know what you are building and why.
■ Workflow map + AI-readiness scan
■ Prioritized opportunity backlog
■ Solution blueprint
■ 90-day roadmap
■ Executive readout session
02
Then build
Build
4–8 weeks · scoped from your audit
Final tier and price confirmed in your proposal.
We implement the systems the Audit identified. Real integrations, real documentation — not slides. You own everything we build.
■ Custom AI workflow implementation
■ Integration with your existing tools
■ Staff training + adoption support
■ Measurement framework setup
■ Full handover — you own the systems, documentation and decisions
03
If it helps
Edge Care
Optional · after Build
An optional ongoing partnership to operate, measure and extend what we built. From $1,800/mo — we scope the right level with you after the build is done.
Not every engagement needs one. We'll tell you honestly if yours does.
How we price — one fixed-fee audit, a build scoped to what it's worth, and an optional retainer only if you want it. No lock-in — you keep everything we build.
WHAT WE AUTOMATE
SYSTEMS, NOT PROMISES.
Eight categories of work we have built and run — on our own business first, then for clients. No generic capability claims; every proof line is a real number from a real run.
Every number on this page came from running these systems on our own business first.
Book a free 15-min callHow We Work
Six steps.
No ambiguity.
Fit Call
We talk through your situation honestly. If there is a clear match, we say so. If there is not, we say that too.
Book the call →Discover & Diagnose
Deep dive into your workflows, team structure, and existing tools. We map where time and money are leaking.
Prioritize & Blueprint
We rank opportunities by impact and feasibility, then design the solution — spec, stack, timeline, success metrics.
Build & Implement
We build it. Real integrations, real documentation. You are in the room throughout — no surprises at delivery.
Make It Stick
We train your team, document every system, and tune based on real usage before we hand the keys over.
Operate or Improve
Your call. You own everything. Keep us on via Edge Care to improve and expand — or run it yourself.
Questions about fit?
Book a free 15-minute call →The Podcast
Edge of AI — the show
Conversations at the edge of what is possible with AI. Founders, investors, and operators share what is actually working — and what is not.
Digital Twins and the Future of News
Tim Draper & Mark Scarpa
Legendary VC · Founder, Defiance.TV
From Loneliness to Connection: How RIA the Humanoid Robot is Changing Lives
Manju Kesani
CEO, Machani Robotics
Amplifying the Human Mind by the Millions — Get Ahead of AI
Shelly Palmer
Media Technologist & Author
When AI Becomes a True Creative Collaborator, Not a Tool
Claire Silver
AI Collaborative Artist
Listen everywhere
New episodes drop weekly.
Insights
The thinking
behind the work
Automation Teardowns, live-audit recaps, and episode deep-dives — written to be cited, bookmarked, and acted on.
How we automated a 12-step client onboarding into a single trigger
A real workflow from a 22-person professional services firm: three handoffs, two spreadsheets, and a Slack channel replaced by one system.
What a $45K/month operations problem actually looks like in Notion
We walked through a founder's ops setup live on the show. Here is exactly what we found — and the first three moves we recommended.
The real reason enterprise AI adoption stalls at the pilot stage
From our conversation with a former Fortune 500 chief of staff: the three organizational moves that separate successful AI rollouts.
Flagship Format
Automation Teardowns
We pick a real workflow from a real company, break it down step by step, and show exactly what we would automate and why. No generic advice — specific, actionable, repeatable.
The People
You work with
the principals.
No handoff to a junior team. Joshua and Audrey are in your engagement from the first scoping call to the last measured outcome.
Joshua Kriger
Principal · Advisory
Joshua leads Edge AI Advisory. He co-founded The Edge of Company — a media, events and advisory network — and built the commercial relationships that underpin it: a government-adjacent association where his team generated 22 sponsors and 25 media partners in a single year; an 18-month engagement inside one of the most selective law firms in the US; and a humanoid robotics company where he built the BD function from nothing. He also sits on the investor side of the table — the advice is commercial before it is technical.
Audrey Pichy
Principal · Delivery
Audrey leads client service at Edge AI Advisory. She defined what the practice actually sells — who the right client is, what is in scope, and how success gets measured. Operationally she owns the spine of every engagement: access, systems, documents, and the single source of truth that client and team both work from. She would rather flag a problem early than present a clean report late.
3 Concurrent Projects Maximum
Behind the two principals is a team that has already built this at scale, in-house — content, partnerships, design, video, and outreach operations. The cap exists so the principals stay in every engagement, not just the kickoff.
The advisory practice exists because operators kept asking the same question after every conversation: how do we actually do this? We stopped answering it for free.
— Joshua Kriger & Audrey Pichy, Edge AI Advisory
Ready to move past the pilot?
Fifteen minutes · Bring one workflow
Fifteen minutes.
Bring one workflow.
A free 15-minute call. No pitch deck, no qualification form. Just a direct conversation about what you are trying to solve and whether we can help.
Or start with the AI Readiness Score · request the $5,900 Edge Audit
01
AI Readiness Score
5 minutes
02
Free 15-min fit call
No obligation
03
Edge Audit $5,900
Credited to Build